Keeping up with technology

What's the best way to reach out to prospective students?  That's really the million-dollar question in admissions these days: how do we get in touch with students so they have all the Notre Dame information they need before they make their final decisions?

Technology is rapidly changing, perhaps even more so in the past few years (or maybe I'm starting to feel that way as I get older!).  E-mails and phone calls have taken a backseat to Facebook and online social networking (which may have taken a backseat to Twitter--can we consider that a social network?).  

The following article discusses not only a few of the options availble to schools, but also the process of catching up with the life of your "normal" seventeen year old high school senior.

Do any of you use Facebook, Twitter, or other technology-based "systems" to communicate with students from your area?  Please feel free to share your experiences via the comment section or e-mail!